New Era of Luxury to Las Olas Boulevard: ROLEX

Fort Lauderdale’s iconic Las Olas Boulevard is about to get even more glamorous. Weston Jewelers, a respected family-owned South Florida retailer, is building a stunning five-story flagship store at 1117 East Las Olas Boulevard, set to open in late 2027. As an official Rolex retailer, this new destination will anchor one of America’s largest multi-brand luxury watch and jewelry experiences. A Landmark for Luxury Retail Spanning over 40,000 square feet, the ground-up build will feature dedicated Rolex showcases on the first floor alongside other premier watch brands, including Cartier, Piaget, Hublot, and more. Upper levels will house expansive jewelry and bridal salons, private lounges, a state-of-the-art service center, and a rooftop café or restaurant with sweeping views. It marks Weston Jewelers’ first major presence on the east side of the state and continues their 25-year legacy of excellence in fine jewelry and luxury timepieces. This new flagship isn’t just a store—it’s a destination. Whether you’re an avid collector, searching for the perfect engagement ring, or want to enjoy a coffee with a view, Las Olas Boulevard’s latest addition promises to be a must-visit for locals and visitors alike. Stay tuned for more updates as this landmark takes shape and blends in with the luxurious waterfront real estate near impressive mansions and yachts. 

@aniromanson